Hi! I’m Hernan!
Before I give you the story of Boldermail, let me provide you with some context. I’ve been a co-owner and developer of The Postman’s Knock since 2013. TPK is a creative website focused on teaching modern calligraphy through worksheets and video courses. My wife, Lindsey, started the website in 2013, and it has since grown to be the #1 resource online for learning calligraphy. As the blog grew, so did our number of subscribers.
Fast forward a few years to 2018, and we were stuck paying Mailchimp around $500 a month (almost $6,000 a year) to mail our list of 100,000 subscribers 3x per week. I projected our costs would rise to $8,500 by 2019, and $10,000 by 2020. I knew I needed to get things under control.
So I embarked on a mission to develop my own email marketing platform with a user-friendly WordPress interface. I also wanted the cost to be significantly cheaper than the competition. After doing some research, I linked my plugin with powerful mailing servers, which send out emails reliably and in a timely manner for a fraction of the cost of other mailing platforms. After months of hard work, I completed this task, and we instantly started saving over $5,000 a year! That’s how the Boldermail platform was born.
I named my new company Boldermail because I found a bold way to handle subscribers and email them newsletters. Also, we live in beautiful Boulder, CO! So what is Boldermail? It’s an email marketing solution that uses WordPress and powerful servers to bring you an easy, high-quality way to communicate with your subscribers and send them newsletters for a low price!