Hi! I’m Hernan!
Before I give you the story of Boldermail, let me provide you with some context! I’ve been a co-owner and developer of The Postman’s Knock since 2013. TPK is a creative website focused on teaching modern calligraphy through worksheets and video courses. My wife, Lindsey, started the website in 2013, and it has since grown to be the #1 resource online for learning calligraphy. As the blog grew, so did our number of subscribers.
Fast forward a few years to 2018, and we were stuck paying Mailchimp around $500 a month (almost $6,000 a year!) to mail our list of 100,000 subscribers 3x per week. I projected our costs would rise to $8,500 by 2019, and $10,000 by 2020. I knew I needed to get things under control. So I did some research, and I discovered Sendy and Amazon Simple Email Services!
Sendy is a self-hosted email newsletter application that lets you send trackable emails via Amazon Simple Email Services (Amazon SES). Amazon SES is a service provided by Amazon Web Services (yes, that Amazon!) that sends emails at an incredible rate of $1 per 10,000 emails ($0.0001 per email). For comparison, Mailchimp was charging us $3.85 per 10,000 emails. A $2.85 difference may not sound like much, but it’s almost a 300% increase! Once you take into consideration that we were sending about 15 million emails a year, the difference meant thousands in additional costs.
I decided to move us from Mailchimp to Sendy + Amazon SES ASAP. The first problem? Sendy is self-hosted — that means that you need to setup your own server, install the software, manage the database, and keep the server updated and secure. So I utilized my engineering knowledge to learn the ins and outs of Sendy, and manage our own server. The second problem? Mailchimp has a sleek interface, one that my wife could navigate without too much of a headache. So I took on a new task: developing a WordPress plugin that has a user-friendly interface. After months of hard work, I was able to accomplish this task, and we instantly started saving over $5,000 a year! That’s how the Boldermail platform was born.
Boldermail is a WordPress plugin and Software-as-a-Service (SaaS) platform that runs on Sendy + Amazon SES. It allows small- and medium-sized businesses to manage their subscribers and deliver newsletters to them at the rate of $0.0001 per email. We’ve been using Boldermail for two years, and now we’re offering it to you! Read more about how it works here.
We named our company Boldermail because we found a bold way to handle subscribers and email them newsletters. Also, we live in beautiful Boulder, CO! So what is Boldermail? It’s a solution that uses WordPress + Sendy + Amazon Web Services + our own “secret sauce” to bring you an easy, high-quality way to communicate with your subscribers for a low price!